I’ve long been anti-Microsoft migrating first to Linux and then to Mac OSX. I’ve been using OpenOffice since the days it was first released (remember Star Office?). I used Mozilla long before Firefox every came out and even stopped supporting some older versions of IE with Onomojo. Needless to say, Microsoft would have to do something extremely well to catch my eye and even more so to actually get me to use it.

I have a confession to make. I’ve been using Microsoft’s Bing search engine more and more lately. I feel my results are more relevant and less spammy. It seems these days 5 out of the 10 search results on Google are simply screen scrapers reposting content and dumping Google Adwords all over the place. Of course Google is going to rank those higher simply in the name of profits. They of obviously will never admit to that though but think about it. If they generally rank sites with Adwords on them higher, they can make a significant more amount of money per day. Its hard to believe any corporation would ignore that fact. Certainly, a publicly traded company is at the mercy of shareholders who are only interested in the pursuit of more profits. With that being said, Google still has to maintain credibility in its search results so the same game applies but I simply refuse to accept the idea that Google doesn’t inflate rankings of sites that use Adwords onsite. Just do a few random searches and you’ll see what I mean.

I’ve been finding that Microsoft’s Bing search engine is pulling more relevant results and less junk results than Google. I don’t have any data to back that up. Its just my general perception of the results. One thing I really like is Bing’s image search. It does an Ajax call to keep the page scrolling down so you never have to click on the next page. Hover over an image and it magnifies it some with details. All in all, Microsoft is onto something good with their Bing search engine. I think its going to be a major competitor within the next year. I’ve already noticed that I go to Bing first for some types of searches.

People are trendy. They like the latest trends and naturally migrate towards trendy sites. Bing will win more and more search traffic if Google doesn’t up their game. Google long ago stopped actually innovating and instead went into operational mode since there’s no real competition out there. They’ve just been trying to position themselves to maintain that dominance without actually bringing anything new to the table. Bing is coming out swinging. Its only been a few months since it went live and its already making converts out of long time anti-Microsoft people like myself. In my opinion, that says a lot both about the technology behind Bing and the lack of innovation from Google. Take it for what its worth.

I’m happy to announce a Flash addition to our Onomojo homepage. The artwork was inspired by an artist here on the North Shore of Oahu named Heather Brown. The actual artist for the Flash animation and the latest addition to the Onomojo team is Rhys Lynn. Here’s a preview of the new splash page and the new homepage. The homepage just changed backgrounds from the green dots that were there before but it looks a million times better with the blue background. Let me know what you think.

I have numerous SEO clients and one thing that I’ve noticed in the past few months is a drastic improvement in Microsoft’s Bing search engine’s quickness to respond to on-site content changes. All my clients are performing extremely well on Microsoft’s Bing search engine first and then the others follow. Yahoo and Google seem on par with each other as far as quickness to update and in rankings in general. Yahoo does seem to occasionally throw in huge random ups and downs but on the most part its in sync with Google’s rankings for most of my clients. Bing’s results however all outperform the other search engines in terms of quickness to respond to content updates as well as its ability to maintain high rankings for new content over time.

I’m not sure what Microsoft did to their search engine when they rebranded it as Bing but it does appear to behave differently as far as rankings for my clients. Despite the low amount of traffic it sends it is positive news either way. Now if only they offered some quality free tools like Google’s Webmaster Tools and Google Analytics it might start making some converts.

What I would personally like to see is for a top search engine to publish a detailed description for how to get them to view your site positively. They all keep it behind a black box and let the magic behind SEO consultants do the research but why? Why not just come out and explicitly say here is how to get your site ranked well. Here is what we don’t like. Here is what we do like. Then provide useful tools for optimizing your site to make it better. Offer a free set of SEO tools direct from the search engine. Then have a paid version that goes a lot deeper. I’m sure I’d have all my clients on the paid version in no time. Its not paying for rankings, its paying for the tools to get the site ranked better.

Its a whole new twist on SEO that who ever takes advantage of first might just become the next king of search.

Note: Microsoft didn’t pay me to write this but they should. They need all the positive publicity they can get.

The Wall Street Journal is reporting on the FTC’s recent decision to fine bloggers for not explicitly stating any compensation received for writing a blog. The FTC will now supposedly fine bloggers for writing reviews of products or services without specifying that they’ve been compensated for it. While the FTC has much bigger problems they should be dealing with like metered cell phone usage, misleading multi-year cell contracts, and software patents in general they are now focused in a direction they have absolutely no jurisdiction over. Will we now have federal blog readers employed with US tax dollars to just read blogs all day and make sure no one is writing reviews without specifying compensation for the review?

The whole logistics of enforcement of such fines is laughable in my opinion. First, what if I host my site in another country? Will these fines still apply? Second, a lot of blog sites have multiple authors with no realistic way for a site owner to ensure every writer is following the rules. Who will be responsible if a writer blogs against the rules? Finally, what will the FTC do if my site in another country and I am marketing specifically for US customer? Are they planning a great US firewall like China so they can excerpt more control over our online commerce and enforce penalties like blocking overseas sites?

Why the FTC even care? Marketing companies have been hiring bloggers to write reviews for years on sites like Pay per Post. My guess is the FTC is really less interested in protecting consumers and instead focused on brainstorming ways to help potentially generate more revenue for the US government and themselves. Its a laughable waste of tax dollars in my opinion.

NOTICE ON COMPENSATION: I received no compensation from the Wall Street Journal or the FTC for writing this blog.

Here is Micah Friedline with another screencast. This time it’s about The World’s Oyster, a self-updating address book. Stay in touch with friends, business contacts, and more with the easy to use address book that keeps itself updated as you move.

Here is a screencast our account manager, Micah Friedlin, made introducing you to Webster’s Classroom. Webster’s Classroom enables teachers to create free classroom webpages. We just recently upgraded the site to include some new features including password protection, classroom archiving, file dropbox, and more. There were numerous bug fixes and security enhancements made as well.

Over the past few years I’ve worked with a number of different keyword tracking applications. I found that the best reports to send my clients are generated by Advanced Web Ranking. It generates nice PDFs of the keyword progress over time which is an easy to understand visual for my SEO clients. The application allows me to do a little analysis on the competition for our targeted keywords as well. Another thing that I like about the latest version of this application over others is that it allows me to schedule the tracking for all my clients so I can focus on the on-site SEO work and marketing. In addition to that, I can have the application email the reports directly to me and my clients after it finishes. The time saves of using this application over the others that I’ve tried has allowed me to really focus my attention more on improving the website ranking and analyzing the data rather than wasting so much time on simply gathering it. Advanced Web Ranking streamlines things and makes keyword rank tracking easier.

Lately, I’ve been doing more cross analysis of search engine rankings and PPC campaigns to minimize the money spent on search engine ads when we are already ranked #1. Its a waste to pay for clicks on keywords when you’re already ranked #1 for the keyword. One thing I’d like to see in future releases of this app is integration into Adwords and other PPC campaigns so I can easily see which keywords I’m paying for, in what search engine, and what their current rankings are. I’d like to be able to set a threshold ranking to turn on and off PPC ads when the search engine rankings cross a certain placement threshold. Its a time consuming process looking at all the keyword rankings and seeing which ones are in our PPC campaigns and at what CPC. That’s where I’m spending a lot of time these days with PPC management and I have yet to find a tool that does that. It would be nice if Advanced Web Ranking would include that in future releases so I can have just 1 tool that can handle all my SEO & SEM needs.

Besides the missing feature, I still use Advanced Web Rankings search engine ranking software daily to track the keyword rankings of my clients so I can give them quantitative evidence that my SEO techniques work and work well. The maintenance plan that comes with a subscription plan that keeps the search engine parses current in case the search engines change their outputs. Without the maintenance plan, when a search engine changes their search engine output it sometimes breaks the rank checking for that search engine. The maintenance plan keeps them current so you can be sure that the rankings will work for all the search engines you select. I typically use the big 3: Google, Yahoo, and MSN. MSN is basically just Bing now though. If you’re interested in more than those 3, Advanced Web Ranking includes a huge list of other search engines from around the world to choose from.

Its been a long year and I’ve had very little time to keep things updated around this site but here’s a preview of something we’ve been working on with a client. Its a self updating address book so you never lose track of your contacts when their information changes. Signup, try it out, and let us know if you have any ideas for improving it.

My company Onomojo, http://onomojo.com , is searching for a few quality Rails developers to bring onto our team. You need to have some experience under your belt and have urls to show for yourself. You must develop on a Mac or Linux. Windows users need not apply. This is a telecommute position but ideally you’d be located either in Hawaii or North Carolina. If you’re interested, please send your desired salary, date you can start, and your resume to hr at onomojo dot com

I’ve been planning out a content management system in Ruby on Rails for a while now and will be releasing a beta version in the next few weeks. I’m calling the project Rojo. There are quite a few CMSs out there for PHP already and they’re quite mature at this point but the ones I’ve seen for Rails are pretty pathetic to say the least. They’re all really limited in functionality and lack modularity so they’re not always the easiest to extend.

My company, Onomojo, does a decent amount of Ruby on Rails development and have been working on building a solid CMS that’s modular, easily extended, and easily customized. The project itself is coming along nicely. I’ve taken concepts that I like from different content management systems that I’ve used over the past decade and combined them in a way that helps minimize the effort involved in developing Rails sites for our clients. I’m pretty excited about it and I’ll be releasing the core code and the plugin code to the public after we get a few pieces developed so stay tuned for more on Rojo.