I have numerous SEO clients and one thing that I’ve noticed in the past few months is a drastic improvement in Microsoft’s Bing search engine’s quickness to respond to on-site content changes. All my clients are performing extremely well on Microsoft’s Bing search engine first and then the others follow. Yahoo and Google seem on par with each other as far as quickness to update and in rankings in general. Yahoo does seem to occasionally throw in huge random ups and downs but on the most part its in sync with Google’s rankings for most of my clients. Bing’s results however all outperform the other search engines in terms of quickness to respond to content updates as well as its ability to maintain high rankings for new content over time.

I’m not sure what Microsoft did to their search engine when they rebranded it as Bing but it does appear to behave differently as far as rankings for my clients. Despite the low amount of traffic it sends it is positive news either way. Now if only they offered some quality free tools like Google’s Webmaster Tools and Google Analytics it might start making some converts.

What I would personally like to see is for a top search engine to publish a detailed description for how to get them to view your site positively. They all keep it behind a black box and let the magic behind SEO consultants do the research but why? Why not just come out and explicitly say here is how to get your site ranked well. Here is what we don’t like. Here is what we do like. Then provide useful tools for optimizing your site to make it better. Offer a free set of SEO tools direct from the search engine. Then have a paid version that goes a lot deeper. I’m sure I’d have all my clients on the paid version in no time. Its not paying for rankings, its paying for the tools to get the site ranked better.

Its a whole new twist on SEO that who ever takes advantage of first might just become the next king of search.

Note: Microsoft didn’t pay me to write this but they should. They need all the positive publicity they can get.

This entry was posted on Wednesday, November 4th, 2009 at 12:34 pm and is filed under Bing, Google, marketing, Other Websites, Reviews, SEO, Web Development. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.