There are plenty of people talking about how you can make your Wordpress blog titles more SEO friendly. No one I’ve found however has mentioned what I’ve stumbled upon by accident. Pseudo-indented listings in Google search results. What I’ve started doing on my blogs is making my title like this:


<title>
<?php if ( is_single() ) { ?> &raquo; <? } ?> <?php wp_title(''); ?> <?php if ( is_single() ) { ?> &raquo; < ? } ?> < ?php bloginfo('name'); ?>
</title>


This adds a » in front of your post title. The result is that when the search results show up in Google your links look like it stands out more because of the » in the title. It almost makes it look like your site is more official and Google is giving you a little arrow in front of your link to prove it. It won’t effect your rankings as far as I know. Its more of a psychological advantage than anything else but I have no scientific data to back up that claim. Take a look at the title of this post to see an example title.

This entry was posted on Thursday, June 7th, 2007 at 4:59 pm and is filed under Google, SEO, Web Development, Wordpress. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.